Founded in 2019, momfluence was created with the goal of helping brands grow through the power of a Mom’s stamp of approval. We know that no one holds more purchasing power than a Mom!
We've helped thousands of mom creators—just like you—partner with brands they already know and love, across every category moms engage with, from learning apps and diapers to vacation rentals and groceries.
Over the past 5 years, we've partnered with the brands you know and love to run over 500 campaigns, supporting tens of thousands of creators and paying out more than a million dollars in flat fees. We're thrilled at the opportunity to work with you next!
Founded in 2019, momfluence was created with the goal of helping brands grow through the power of a Mom's stamp of approval. We know that no one holds more purchasing power than a Mom!
We've helped thousands of mom creators -just like you-partner with brands they already know and love, across every category moms engage with, from learning apps and diapers to vacation rentals and groceries.
Over the past 5 years, we've partnered with the brands you know and love to run over 500 campaigns, supporting tens of thousands of creators and paying out more than a million dollars in flat fees. We're thrilled at the opportunity to work with you next!
Our goal is simple: help you work with the best brands.
Creators in the momfluence network receive emails notifying them of new campaigns that they can apply to each week, sometimes every day. They are segmented into collaboration type (product-only or paid) so you can apply to those that align with your career goals.
Once you are hired for a campaign, we are your right hand woman and help you ensure the collaboration goes smoothly. We can help you with any issues you come across in a timely & friendly way. We are here to help!
Interested in joining our momfluence community?
Interested in joining our Mom creator community? We work with creators of all sizes in all stages of life.
momfluence is not a talent agency so we do not manage creators on an individual basis. By joining our network, you are given the opportunity to apply to campaigns you are interested in.
While we can’t guarantee any work, if you have high quality visuals & a real connection with your audience, you will likely find many collaborations with us
We know how important your presentation to a potential brand is and we’ve seen many media kits over the years that aren’t doing justice to the creator.
We knew we could help so we built a free Media Kit generator that makes creating a professional, high quality Media Kit instantly just by filling in a few pieces of information.
Fill in your profile and a custom Media Kit is created. Share this link with the brands you pitch so they can see verified metrics that are always accurate - no more outdated PDF with your audience size from 3 months ago.
You can sign up by clicking 'Sign Up' in the navigation bar at the top of the page. We will take a look at your application and make sure you would benefit from our platform. You will receive an email notifying you that you've been accepted or need to wait until you have grown your account a little more within a week.
You set your rate when filling in your profile but depending on the scope of work related to each campaign you can negotiate directly with the brand. Remember we like to keep things simple for everyone involved, so you will be including all usage rights to the content you create to the brand. As well, we do charge a 5% commission on your compensation. We know you take your business seriously and expect you will see the value we provide.
Once the campaign is complete, you will receive an email with invoicing details. You need to submit your invoice in order to be paid. Payment is via wire transfer or e-transfer within 60 days post campaign.
We include full usage rights to the brand for any content you create, however, you can stipulate different usage rights when you apply to campaigns if you would prefer.
In order to get the most effective and authentic content, we encourage every brand to give their collaborators as much creative freedom as possible. However, adherence to brand standards and guidelines is essential to a great working relationship. We’d expect you would know how to balance this just right.
Yes, given the specific goals of our platform, you either need to be trying to conceive, pregnant or already have children.
On our platform, brands can either directly invite you to their campaign (this is why having an up-to-date profile is so important) or they will post campaigns to our marketplace that you can browse and then apply for.
You are almost always gifted products in order to create the content required. Often the brand will let you keep it but other times you may be required to return it if it's a high ticket item. But don’t worry, all of that is coordinated within the platform.
We focus on brands that want to connect with creators based in North America.
No, we don’t require any sort of contract or exclusivity arrangement. Your only contract will be between you and the brand on each campaign.
Ideally, you should have a minimum of 5,000 followers. However, we want to build the world of Momfluencers, so if you have a small but very engaged following, please apply and hopefully we can accept you or give you some help / advice on boosting your following.
You can either have a creator or business Instagram account but you need to have a Facebook Business Page linked to your Instagram account.
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